27 July 2012

ERMAHGERD, WINDOWS 8, SURFACE, OEM PANIC!

For some reason although I have been tangentially aware of ERMAHGERD for some time I can no longer keep it out of my head. There is even an ERMAHGERD translator now available.

Some jackass finally figured out that the new Microsoft Surface is going to be hard on MS partners. Well duh. Microsoft knew that when they decided to build the damn thing, as a matter of fact that was why they decided to build the damn thing. The partners have had a couple of decades to get things right, but they keep screwing it up.

Dell has screwed it up so badly that they want to get out of the PC business and sell services and software like IBM. Hopefully they won't be complete idiots like IBM. Cringely's series of columns on IBM mistakes is pretty epic, and I believe them to be completely true.

The tablet ideal is a new paradigm for PCs, and OEMs are screwing it up hugely. Shoddy hardware, poorly assembled, loaded with moderately shitty programs, and processor hungry applications are destroying the user experience and the market share. Microsoft has watched Android tablet after tablet fail for exactly these reasons. Microsoft isn't stupid, and they saw an opportunity to emulate the one company that is doing the tablet correctly. That company is Apple.

Microsoft has relied on OEMs to define the Windows experience, and the OEMs have done a piss poor job. I see my friends spending hours removing unnecessary utilities, terrible programs, and applications that actually cause safety concerns every time they buy a new Windows PC. Microsoft gets one shot for Windows 8 tablet to make a first impression. They must offer the consumer a complete Windows tablet experience without dilution or unnecessary additions. 

Because if Microsoft stumbles significantly on Windows 8 they may become just another enterprise software company, looking to get out of the PC business just like Dell and IBM.

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